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Job Title:
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VP of Casino Marketing - Rio
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Job Number:
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1378614
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Location:
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Las Vegas, NV
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Internal Candidate Identified.
Harrah’s entertainment means winning and it’s our people who make that winning experience possible for our guests. So it’s only natural that we would reward our people with excellent compensation and benefits as well as outstanding opportunities for professional growth. In fact, Harrah’s earned a spot on Business Week’s 2007 “The Best Places to Launch a Career” list. With nearly 40 casinos and 7 great properties here in Las Vegas, Harrah’s Entertainment is the largest gaming operator in the world.
Qualifications: Experience of 7 to 10 years in the gaming industry, with at least 3 years managerial or supervisory experience in Casino Marketing or Player Development for a casino which generates a large percentage of its revenue from destination markets and from tour and travel business, is required. College degree in Marketing, Business Administration or related field, preferred. General knowledge of regulatory issues and policies regarding credit and junket representatives is required. General knowledge of culture and customs of key international markets is preferred. Must possess excellent communications skills, particularly those skills needed to: develop relationships with premium players and player representatives; resolve complaints from dissatisfied and upset guests; and, develop relationships with peers in other departments and other Harrah’s properties who provide critical support to casino marketing efforts. Must be able to effectively lead a group of individual performers and develop them into an effective team. Must be able to manage multiple objectives and tasks simultaneously, and be able to continually assess and re-set priorities. Must have the necessary analytical, writing and communication skills to prepare and present business plans. Must present a well-groomed and professional appearance. Must be able to work any day of the week and any shift.
Essential Job Functions: Prepares annual business plans that identify revenue potential by key market segments, and describes Casino Marketing programs and systems, player development activities and services, junkets and special events that will attain acceptable levels of revenue by key segment, and controls expenses to achieve an acceptable rate of return for invested expenses and complimentary services. Coordinates activities and data bases with National Casino Marketing including field office(s) and other Harrah’s properties to achieve planned targets for revenue and profit from cross market customers. Identifies strengths, opportunities and threats to achieving plan, and makes adjustments to leverage strengths, takes advantage of opportunities, and eliminates or minimizes threats. Hires and manages staff for Casino Marketing, Player Development, junket programs, Casino Hosts, Special Events, Total Gold and Casino Services. Develops personal relationships and manages staff to also develop personal relationships with: premium players in both tables and slots; premium players in all domestic markets; premium players in key international markets (i.e., Asia, Canada, Europe, Latin America and the Middle East); and, vendors, purveyors, agents and celebrities who can attract premium players. Develops and maintains a customer data base for premium players. Coordinates programs, activities, special events and data bases with general marketing programs and systems. Meets the attendance guidelines of the job and adheres to regulatory, departmental, and company policies.
Physical, Mental And Environmental Demands: Must be able to maneuver in and around the entire casino and hotel area, particularly the gaming pit areas. Must be able to respond calmly in crisis and demanding situations, particularly when situations involve customer or employee conflicts. Must be able to speak, read, write and understand English. Must be able to respond to visual and aural cues. Must be able to work in a smoke-filled environment. Must be able to converse over the telephone in situations where there is loud and disruptive background noise.
Harrah’s Entertainment, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
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